Canada’s multicultural policy bolsters a blended mosaic of cultures, traditions and people. According to the 2006 Census, ethnic groups accounted for 16.2% of the country’s total population.
How are Canadian marketers responding to the country’s changing demographic? What is the importance of embedding a multicultural marketing strategy within your organization? How can you effectively tap into these cultural markets to impact the bottom line?
Come to the launch of the multicultural initiative presented by the American Marketing Association Toronto Chapter. This roundtable event brings to you a packed agenda with exciting insights shared by “the pioneers of multicultural marketing”.
Key corporate players from across the financial, telecommunications, CPG and marketing services sector will share with you their viewpoints on the rewards and challenges of engaging ethnic communities, what strategies worked effectively and also those that did not.
Michael Adams Environics Group of Companies – Chairman
Robin Brown – Environics Group of Companies - Senior Vice President, Consumer Insights
Bobby Sahni – Rogers Communications - Head of Multicultural Marketing
Camon Mak –RBC Royal Bank - Director of Client Strategy – Newcomer Markets
Kamal Baig – Rubicon Foods – CEO
Moderated by Gautam Nath - Multicultural Marketing Society of Canada – Founder & Roxanne Tsui- Sensu Communications – Founder & Managing Partner
Networking Opportunities with Toronto's business and marketing community