June 26, 2012 Velma Rogers Theatre, 333 Bloor St. E., Toronto
COME FOR THE PRIDE PARADE, STAY FOR THE LEARNING!
A must-attend forum on authentic conversation with one of Canada’s most affluent and influential communities, featuring some of the world’s leading LG BT marketers and campaigns. Canadian companies and their brands and services are truly leaders when it comes to understanding the importance of marketing to diverse communities.
Promoting or respectfully marketing to the gay, lesbian, bisexual and trans-identified community is an investment corporations are committing to and as a result are growing their business. Corporations are recognizing the value and the return on communicating effectively to attract new valuable and loyal customers, regardless of sexual orientation, gender identity or gender expression. “Companies need to get their internal house inorder first before they venture out with marketing plans to the LG BT community. Without an inclusive organizational strategy, outreach can lead to disaster” .... Brent Chamberlain, Executive Director Pride at Work Canada.
Learn how blue chip companies and other organizations are leading in targeting the LG BT community. Take away best practices in strategic planning and market strategies that will change your marketing plans forever!
Tuesday, June 26, 2012
Velma Rogers Theatre,
333 Bloor St. E., Toronto