2015 Marketing Analytics Conference
Marketing analytics is essential in driving brand strategy and delivering business growth. Analytics today is deeply embedded in organizations and deemed a necessity in delivering effective customer experience marketing. While the level of sophistication and requirements differs based on an organization’s business stage, the basic principles of marketing analytics and its impact to business growth is consistently similar. Amidst all the hype about Big Data, there is broad acceptance of the impact marketing analytics has in solving business problems, driving innovation and delivering business profitability.
At this conference you will hear presenters speak on topics and business cases that fall within various categories of the analytical framework. Using case studies as illustration you will learn about practical examples of how analytics impacted businesses, the organizational socialization of analytics, and how analytics became deeply embedded the decision-making process for marketing and product delivery.
Date:
Thursday February 26, 2015
Time:
8:00AM to 3:45PM
Location:
Toronto Region Board of Trade
77 Adelaide St. W., 4th floor Toronto, ON M5H 1P9
Toronto, ON
