2016 CMAinsights Conference – March 10th, 2016
Bridge the insights gap.
Data—information in its most basic form—is the foundation for uncovering customer insights and the building block of effective marketing campaigns. But gathering and analyzing information alone is not enough for understanding your customers. Data must be woven into a compelling story that engages and persuades both internal audiences and the marketplace. Bringing together the science of data and the art of marketing is the focus of CMAinsights 2016.
With dual content streams that address issues affecting both the marketer and the data practitioner, CMAinsights will present the latest thinking and best practices covering not only how to collect, analyze and interpret data but also how marketers can create collaborative processes and data-informed applications—bridging the gap between data science and marketing. Thought leaders and industry experts will describe how they leveraged data to develop solid strategies and winning campaigns—and show how you can do the same.
You should attend if you are:
A marketer who wants to understand how to use analytics to develop insights, and collaborate with the data science team
A data practitioner who wants to learn more about new processes and applications of data, and collaborate with the marketing team
A C-suite executive who wants to know how marketing and data can come together throughout their organizations.
WHEN:
Thursday, March 10, 2016
TIME:
8:00am – 4:15pm
WHERE:
Arcadian
401 Bay St., 8th floor, Toronto, ON
