2017 Canadian Advertising Success Stories
In the early 90s, Rupert Brendon realized that Canada needed its equivalent that would adopt the best of the Effies and the IPA Awards, and, with a team of colleagues, launched the CASSIES (Canadian Advertising Success Stories) in 1993 with the following mandate:
To prove by rigorous case study that advertising is a prudent commercial investment—not a cost—that pays out against measurable criteria, in a wide variety of circumstances. Furthermore, to publish winning case histories, thereby raising the standards of marketing and advertising best practice. The case will be a joint-submission from advertiser and agency, and the prestige of winning will go to the entire client-agency team.
The CASSIES originally ran every two years through 2001 from when they have been an annual event. There are now nearly 400 winning cases in the Case Library.
On February 21st, join Strategy Magazine and your colleagues for dinner and an awards show honouring the work that worked.
Where: Arcadian Court
Tickets: $475+ HST
