360 Multicultural Experience: Examining Views From Both Worlds Of Multicultural Marketing
Feb. 26th presented by AMA Toronto ~ Since the 1970’s, multiculturalism has played an important role in the development of Canadian society and culture. Today, approximately two-thirds of Canada’s population growth has been attributed to immigration, resulting in Canada becoming one of the most ethnically diverse countries in the world.
The evolving changes to Canada’s population present new challenges to both brand and agency-side marketers. How are they working together to address the realities of the Canadian consumer landscape in an effort to ensure the continued growth of this sector whilst driving optimal performance and innovation?
On Wednesday February 26th, join fellow marketers in celebrating the diversity of AMA Toronto’s community as we bring together a panel of brand and agency-side leaders to explore multicultural marketing from both sides of the industry. In a lively discussion, our expert panel will investigate the current Canadian market landscape and tackle the best methodologies to deliver successful multicultural marketing strategies.
Speakers and panel details coming soon.
Sponsored by:
Event Details:
Wednesday, February 26, 2014
7:30am-9:30am
The Spoke Club
600 King Street West
Toronto, ON M5V 1M3
Members and Students: $50
Non-members: $80
