MTI

AMA Toronto Presents- The Senior Marketer’s Perspective: Winning in A Multicultural Marketplace

Smart multicultural marketing is essential for organizations wanting to profit in the increasingly diverse world of Canadian and global marketing. It is not always an easy world to navigate.

We will explore why multicultural marketing is critical to success. You will learn how to maximize your return on investment while avoiding pitfalls. Our panel of senior marketers will share their findings on what works and what doesn’t in the multicultural environment. They will also provide real world examples of how they’ve put multicultural marketing insights and strategies to work for their organizations.

Date:

November 24, 2015

 

Event Time:

7:30am-10:00am

 

Location:

The Spoke Club, 600 King Street West

 

Schedule:

  • 7:30am – 8:00am – Registration, breakfast, and networking
  • 8:00am – 9:30am – Roundtable discussion and Q&A
  • 9:30am – 10:00am – Networking (optional)

Moderators:

11

Howard Lichtman
Partner & Co-Founder of Ethnicity Multicultural Marketing & Advertising & President of The Lightning Group.

 

12

Bobby Sahni
Partner & Co-Founder of Ethnicity Multicultural Marketing and & Advertising

 

Expert Panelists:

13

Dan MacKenzie
Vice-President and Managing Director, NBA Canada

 

14

Lise Côté
General Manager, Consumer and SMB Marketing, Canada Post

 

15

Nancy Marcus
Corporate VP Marketing, Kruger Products

 

Tickets:

Non-Members: CA$80.00*

AMA Members & Students: CA$50.00*

Sale Ends November 23rd, 2015

 

Buy Tickets