AMA Toronto Presents: Using Social & Digital Media to Build & Retain Customer Loyalty
The world has become a smaller place; there are so many initiatives beyond borders, seamlessly and simultaneously available across the globe. The internet era has brought with it endless possibilities using digital and social platforms, many of which we are yet to fathom.
Mass marketing is giving way to customized digital marketing. One-way communication is being overshadowed by conversations, and communications is now no longer the marketer’s prerogative but also the consumers. Relationship marketing is growing and companies are constantly challenged to keep ahead of the curve.
On Tuesday February 23rd, our expert panelists will discuss the current Canadian social and digital market landscape and share insights on how to best tackle the growing pressure to go digital in order to attract and retain customers.
Moderated by Johnson Chang, Digital Marketing Director and General Manager at Balmoral Multicultural Marketing Inc., you won’t want to miss this opportunity to learn from some of our community’s most knowledgeable social and digital management experts.
Our expert panel:
- Eric Yeung – Brand Director, chatr, Rogers Communications
- Michael Haffner – Chief Revenue Officer, North Coast Media
- Ricky Jacobs– VP Managing Director, Digital FCB Canada
Date:
Time:
Location:
- The Spoke Club, 600 King Street West
Schedule:
- 7:30am-8:00am Registration, breakfast and networking
- 8:00am-9:00am Roundtable discussion and Q&A
- 9:00am-9:30am Closing remarks and networking
AMA Toronto partners:
- The Globe and Mail
- Backbone
- Ledden Designs
- Marketing Hall of Legends
- Schulich
- Phanta Media
- Qualtrics
Follow this event on Twitter: @amatoronto #AMAevents
Tickets:
Non-Members: CA$80.00*
AMA Members & Students: CA$50.00*
*Tax & other Fees not included
Thank you to our sponsor:
