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Charlotte AMA Presents – The Road to Purchase: Understanding the Customer & the Journey
The Road to Purchase: Understanding the Customer & the Journey Today’s marketers benefit from deep insights into customers and prospects. That means going far beyond...
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Press Conference 101
Someone in your company pops up and says you need to host a press conference this year. Now what? Don’t fret; I’ve outlined below the...
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Charlotte Virtual Career Fair – Tuesday, March 8th
Charlotte Virtual Career Fair Marketing Talent Charlotte is growing and on the lookout for Marketing, Creative, and Digital talent like you! To make it as...
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Charlotte AMA Event: Digital Marketing Speed Dating
Presenting Another Great Charlotte AMA Event Digital marketing is the driving force behind increasing awareness and turning audiences into the leads that will eventually affect...
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How to Be a Great Brand Leader: Do Absolutely Nothing
Very early on in my brand management career, I was at a dinner party with my in-laws, who began to grill me on what...
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AMA Toronto Presents: Using Social & Digital Media to Build & Retain Customer Loyalty
The world has become a smaller place; there are so many initiatives beyond borders, seamlessly and simultaneously available across the globe. The internet era has...
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Are You Strategic?
After 20 years of managing Marketing teams, I have seen hundreds if not thousands of marketers. It is fascinating that everyone proclaims “I’m a strategic thinker”, yet in...
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If This Is True, Brands Need To Rethink Everything…
What can’t a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology they can – literally...
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2016 Canadian Young Lions and Young Marketers Competition
2016 Canadian Young Marketers Competition As the official Canadian representative to the Cannes Lions International Festival of Creativity, The Globe and Mail’s Young Marketers competition is the...
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SEO Made Simple 2016
Many people are wondering if SEO, search engine optimization, still matters. As someone who’s been focused on SEO for a long time, I can definitely...
