All posts by
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Are You Strategic?
After 20 years of managing Marketing teams, I have seen hundreds if not thousands of marketers. It is fascinating that everyone proclaims “I’m a strategic thinker”, yet in...
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If This Is True, Brands Need To Rethink Everything…
What can’t a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology they can – literally...
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2016 Canadian Young Lions and Young Marketers Competition
2016 Canadian Young Marketers Competition As the official Canadian representative to the Cannes Lions International Festival of Creativity, The Globe and Mail’s Young Marketers competition is the...
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SEO Made Simple 2016
Many people are wondering if SEO, search engine optimization, still matters. As someone who’s been focused on SEO for a long time, I can definitely...
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How Charlotte, NC Became the New Hot spot for Marketing Careers
When people think of their dream jobs, in many cases that job, especially if we are talking about a career in marketing, meant moving to...
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FFWD: Marketing & Advertising Week Presents – Cannes Reel
2015 Cannes Reel Screening Mark your calendars for a screening of the world’s best commercials from the 2015 Cannes Lions International Festival of Creativity. Entertaining...
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FFWD: Marketing & Advertising Week Presents – Ad Ball 2016 – Boogie Down Bourbon Street
Bring your team and meet up with your friends and colleagues from across the communications industry – Agencies, Client, Media – will all be there...
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2016 FFWD: Advertising and Marketing Week
FFWD Advertising & Marketing Week – January 25 – January 29, 2016 FFWD Advertising and Marketing Week is Canada’s largest and most diverse annual gathering of...
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How I Turned My Company into a Social Enterprise
I’ve always loved the start of a New Year. I love how it renews our sense of optimism, or as I posted on LinkedIn over...
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Meet a Legend – Marshall McLuhan- Philosopher, Public Intellectual
Known as the father of modern media studies, the late Marshall McLuhan was a progressive and controversial figure who predicted the creation of the internet...
