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When Will Marketers Be More Business Focused?
It’s laughable that the vast majority of marketing professionals are still seen as those who spend the money on the TV commercials. Here’s what’s really...
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10 Things GREAT ADVERTISING should do for your Brand
Advertising is very hard. In fact, it’s likely the most complex part of marketing, because it’s where everything comes together–your consumer, you brand strategy, your positioning...
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How to Generate Qualified B2B Leads with Inbound Marketing, Blogs and Social Media
A business without the right leads is very much like a car without an engine; no matter what kind of fuel you put into it,...
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CMA presents: Presentation Skills that Sell Seminar
Presentation skills are important to everyone’s success in business. We all have to sell our ideas and convince others on a daily basis. The...
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Stop thinking like a PRODUCT manager and think like a BRAND manager
Usually when I ask “what makes a great brand”, the first answer I get is “they have a great product”. That’s not an untrue answer, but it’s just...
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The 7 Deadly Sins of Digital Marketing In 2014
Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital...
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How to Be Inspired At Work
It’s 7 am. I’m sitting in a coffee shop right around the corner from my office. It’s easy to read between the lines. It’s easy...
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As a brand, you must be LIKED before you can be LOVED
So while I’m desperately trying to convince Brand Leaders that being more loved will make you a more powerfully connected brand, and enable you to...
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The Marketing of Permission
Have you ever tried to unsubscribe from an email newsletter? I don’t know about you, but I handle multiple personal and business email addresses, and...
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AMA Toronto Presents: White Hot Summer Social 2014
At long last, summer has arrived in Toronto and not a moment too soon! In celebration of all that is fun under the sun this...
