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Do you think FAST or think SLOW? Here’s why Brand Leaders need do both.
When I ask a room of Brand Leaders “do you think fast or think slow?” what do you think the prevailing answer would be. Like...
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The 10 Reasons Brand Managers Get Fired
There’s been a lot of great Assistant Brand Managers who get promoted and then are fired at the Brand Manager level. So that would beg...
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What Mad Men Skills Do You Need To Rock Your Marketing?
We talk a lot about Mad Men. We talk a lot about Math Men. (I prefer Mad People and Math People). There is no question...
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AMA The Chief Marketer – Exploring the Then & Now of the Modern CMO
AMA Toronto hosts an annual CMO breakfast which brings a cross industry panel of CMO’s to explore the latest findings of the Bi-Annual AMA CMO...
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Salary Benchmarks: Hot jobs and the Digital Divide
The hottest jobs run the gamut from digital to… digital If you’re a digital whiz with a knack for analytics, you may be the most...
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How to deal with the STRESS of being a Brand Leader
When I was in University trying to figure out my career, my mom said “what about an actuary?” What a great career: you make...
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Online Video Is Just As Expensive As TV Advertising
You have to wonder just how powerful online video advertising really is. Targeting is – more often than not – the most significant value proposition...
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5 Reasons Digital Marketing is Overtaking Traditional
As the conventional consumer has become the digital consumer constantly connected via their smartphones and tablets, marketing departments and firms have had to adjust how...
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The Art of Marketing Conference
What is the Art of Marketing? Building on the success of our SOLD OUT national tour, this one day conference features five internationally renowned bestselling...
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It’s All About the Experience
We often forget that it’s all about the experience. So, here’s one for the user experience team. You can be as strategic, creative and smart...
