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Professional Independent Communicators presents: Get more assignments with a killer LinkedIn profile
On Wednesday, September 11, 2013, 6 p.m. to 9 p.m. ~ LinkedIn users research people and companies (75.8 per cent), reconnect with past business associates (70.6...
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Magic + Generosity = The Brand Crush
A decade ago, I was walking through Union Square in New York. The farmer’s market was on, and the place was jammed with early adopters....
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Facebook Is About To Explode (In A Good Way)
Facebook is just getting started. That may come as a shock to some. It may not seem all that illuminating to others. It’s getting easier to...
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6 Ways To Tame Your Stressed Brain
The Scenario: It is late afternoon and a busy executive, whom we will call Sue, is trying to finish up a project before she leaves...
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What Gets In The Way Of Loving The Work You Do?
When I was a Brand Manager and my son was in kindergarten at the time, I once said that our lives were very similar. We...
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What Is A “Blowfish” Strategy?
When I talk with Brand Leaders about their problems, one of the first things they say is they don’t have enough Marketing Budget to do...
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What’s The Best Way To Handle The Salary Question?
The Question I am writing for some advice on how to handle the salary question during a recruitment process. I work in a senior public...
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Is It Really All About Content?
There has been a lot of discussion lately about the importance of content and content marketing. Since Google made their last algorithm change, more and...
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The New Resume
What are you able to disclose on an eight-and-a-half sheet of white paper? I can’t imagine what it is like to apply for a job....
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How To Work The 5 Types Of Media To Your Advantage
Back in the 1990s, we would have thought the 5 types of media would have been TV, newspaper, magazine, out of home and radio. Life...
