All posts by
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Your Brand Is Tweeting Too Much
How much is too much Twitter, Facebook, YouTube, Pinterest for a brand? It’s getting ugly out there. Brands and fellow agencies will often ask me...
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What Comes First: The Media Choice Or The Creative Idea?
When I started in marketing, way back in the mid 90s, life was a little simpler because the media and the creative were both under...
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How To Run A Marketing Team
I’ve seen so many marketing leaders over my twenty years in CPG, whether it was my days as a junior marketer observing those I was...
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Are Creative Types Just A Bunch Of Slackers?
When you think of creative types, what do you think of? If they are creatives and they work in the marketing industry, most people think...
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Professional Independent Communicators presents: Get more assignments with a killer LinkedIn profile
On Wednesday, September 11, 2013, 6 p.m. to 9 p.m. ~ LinkedIn users research people and companies (75.8 per cent), reconnect with past business associates (70.6...
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Magic + Generosity = The Brand Crush
A decade ago, I was walking through Union Square in New York. The farmer’s market was on, and the place was jammed with early adopters....
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Facebook Is About To Explode (In A Good Way)
Facebook is just getting started. That may come as a shock to some. It may not seem all that illuminating to others. It’s getting easier to...
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6 Ways To Tame Your Stressed Brain
The Scenario: It is late afternoon and a busy executive, whom we will call Sue, is trying to finish up a project before she leaves...
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What Gets In The Way Of Loving The Work You Do?
When I was a Brand Manager and my son was in kindergarten at the time, I once said that our lives were very similar. We...
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What Is A “Blowfish” Strategy?
When I talk with Brand Leaders about their problems, one of the first things they say is they don’t have enough Marketing Budget to do...
