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Direct Marketing Conference 2013
On September 25, 2013 ~ Once upon a time a revolutionary method for reaching consumers called Direct Marketing was developed. With it, companies are able...
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How To Go Deeper On The Analysis Of Your Brand
Too many times, marketers come to conclusions based on pure instincts and put them forward to their management team and the set of peers who...
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How To Analyze What’s Happening On Your Brand
As a senior brand leader, I have to confess a frustration when I knew the details better than my Brand Manager. And it’s not just...
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How To Write An Effective Creative Brief
The best Advertising is well planned, not some random creative thing that happens. The value of a creative brief is focus! Like a good positioning...
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How To Write A Brand Plan
A well-written Brand Plan helps to align an organization around the direction, the choices and the tactics that need implementing for a brand to achieve...
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How To Manage Your Personal Brand
There is a growing trend in the market to think of yourself as a Brand. With so much social media, I suppose we all need...
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The Pageview Industrial Complex
Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever you pull up a...
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Summer Reading 2013
There have been a slew of new business books that have come on to the market lately. Summer should be here… some time soon, right?...
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The New Face Of Content Marketing
How much content is too much content when it comes to a brand? It’s a slippery slope for most brands when it comes to their...
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How To Create A Brand Strategy Road Map
Master Brand Strategy Road Map Having the brand road map on one page can help align everyone that works on a brand. This is especially...
