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The Problem With Big Data (It’s Not Me, It’s You)
Big data. There, I said it. For the past little while, I have watched – in astonishment – the amount of times a senior marketing...
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Marketing Digital Day 2013
On October 22, 2013 ~ Digital Marketing has grown to be an essential part of any business’ efforts to find, engage and grow customers. It’s...
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Leadership Through People Skills Seminar
On September 17/18th, 2013 ~ A People Leadership Learning Experience: Beyond Managing Projects. A Two-day Intensive Seminar. There’s a big difference between managing projects and...
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Why Doing Nothing Could Be the Most Productive Thing You (don’t) Do
I used to be good at doing nothing. I mean really good. I remember years ago during summer breaks as a young adult I’d hang...
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Direct Marketing Conference 2013
On September 25, 2013 ~ Once upon a time a revolutionary method for reaching consumers called Direct Marketing was developed. With it, companies are able...
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How To Go Deeper On The Analysis Of Your Brand
Too many times, marketers come to conclusions based on pure instincts and put them forward to their management team and the set of peers who...
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How To Analyze What’s Happening On Your Brand
As a senior brand leader, I have to confess a frustration when I knew the details better than my Brand Manager. And it’s not just...
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How To Write An Effective Creative Brief
The best Advertising is well planned, not some random creative thing that happens. The value of a creative brief is focus! Like a good positioning...
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How To Write A Brand Plan
A well-written Brand Plan helps to align an organization around the direction, the choices and the tactics that need implementing for a brand to achieve...
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How To Manage Your Personal Brand
There is a growing trend in the market to think of yourself as a Brand. With so much social media, I suppose we all need...
