All posts by
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The Pageview Industrial Complex
Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever you pull up a...
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Summer Reading 2013
There have been a slew of new business books that have come on to the market lately. Summer should be here… some time soon, right?...
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The New Face Of Content Marketing
How much content is too much content when it comes to a brand? It’s a slippery slope for most brands when it comes to their...
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How To Create A Brand Strategy Road Map
Master Brand Strategy Road Map Having the brand road map on one page can help align everyone that works on a brand. This is especially...
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Rest And Recovery: The Keys To High Performance
The notion of balance took on a whole new meaning for me these past few months. September through November tends to be my busiest season...
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Do Robots Make Better Marketers Than Humans?
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the...
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Take A Step Back To Tame Those ‘Overwhelm’ Gremlins
THE QUESTION I’m writing to you because I am feeling incredibly overwhelmed and it seems this has been going on for a long time. Work...
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How To Write An Effective Creative Brief
The best Advertising is well planned, not some random creative thing that happens. The value of a creative brief is focus! Like a good...
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Interview With A Marketer: VP, Global Marketing, The Coca-Cola Company
Have you ever wondered what skills the head of a marketing department looks for when hiring or where marketing leaders turn to for the latest...
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How To Write A Brand Positioning Statement
Brand Positioning Statements provide the most useful function of taking everything you know about your brand, everything that could be said about the consumer and...
