All posts by
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Rest And Recovery: The Keys To High Performance
The notion of balance took on a whole new meaning for me these past few months. September through November tends to be my busiest season...
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Do Robots Make Better Marketers Than Humans?
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the...
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Take A Step Back To Tame Those ‘Overwhelm’ Gremlins
THE QUESTION I’m writing to you because I am feeling incredibly overwhelmed and it seems this has been going on for a long time. Work...
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How To Write An Effective Creative Brief
The best Advertising is well planned, not some random creative thing that happens. The value of a creative brief is focus! Like a good...
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Interview With A Marketer: VP, Global Marketing, The Coca-Cola Company
Have you ever wondered what skills the head of a marketing department looks for when hiring or where marketing leaders turn to for the latest...
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How To Write A Brand Positioning Statement
Brand Positioning Statements provide the most useful function of taking everything you know about your brand, everything that could be said about the consumer and...
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Will My Job Title Be A Deal Breaker In Finding New Work?
THE QUESTION: I work in a higher educational setting. I am not a faculty member so I am lumped in to the only other category:...
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Frequency, Repetition And The Power Of Saying It More Than Once
“I’m only going to tell you this once…” There’s a lot to be said for conditioning your audience to listen carefully. If they know that...
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The Power And Disappointment Of Digital Marketing
Everything is digital. I’ve been banging that drum for well over a decade now. At first, it was heresy, then it was wishful thinking and...
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I Network, I Volunteer – And I Still Can’t Get A Job In My Field!
The Question: I am 35 with an arts degree. I returned to Canada in 2008, after spending eight years in Japan teaching English. I returned...
