All posts by
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Marketers, Let Your Egos Go
What if your ideas didn’t matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience...
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The Failure Of Social Media
Social Media doesn’t work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media...
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The Problem With Allowing Consumers To Opt Out
You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate more than receiving any form...
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The New Convergence
This is not about media convergence. It’s about something bigger. Things change. Things change so fast that sometimes, it’s hard to see it. We tend...
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Five Ways to Say ‘No’ Without Jeopardizing Your Work Reputation
Question: My boss is a great guy but totally unaware of the work load I have on my plate. I am part of a couple...
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What’s More Important To A Consumer: The Price Or The Brand?
Before you go spouting off the answer to this question… Please read this article from The New York Times titled, E-Commerce Companies Bypass the Middlemen....
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Interview With A Marketer: Neda Tabatabaie – Director, CRM & Research, Maple Leaf Sports & Entertainment
Have you ever wondered what skills the head of a marketing department looks for when hiring or where marketing leaders turn to for the latest...
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How To Conduct A Key Issues Review
From my consumer-packaged-goods marketing days, I learned the discipline of asking the right questions, before moving to figure out the solution. Strategic Thinkers see “what if” questions...
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Writing Your Resume (It’s Not What You Think)
How is your career going? How is your life going? Do you lead a charmed life? Do you wish that every day was Groundhog’s Day?...
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End Of Blogs
I love my blog. I love your blog. I love blogs. Call me old-fashioned. Loving blogs has nothing to do with me not loving the...
