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Will My Job Title Be A Deal Breaker In Finding New Work?
THE QUESTION: I work in a higher educational setting. I am not a faculty member so I am lumped in to the only other category:...
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Frequency, Repetition And The Power Of Saying It More Than Once
“I’m only going to tell you this once…” There’s a lot to be said for conditioning your audience to listen carefully. If they know that...
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The Power And Disappointment Of Digital Marketing
Everything is digital. I’ve been banging that drum for well over a decade now. At first, it was heresy, then it was wishful thinking and...
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I Network, I Volunteer – And I Still Can’t Get A Job In My Field!
The Question: I am 35 with an arts degree. I returned to Canada in 2008, after spending eight years in Japan teaching English. I returned...
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Marketers, Let Your Egos Go
What if your ideas didn’t matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience...
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The Failure Of Social Media
Social Media doesn’t work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media...
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The Problem With Allowing Consumers To Opt Out
You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate more than receiving any form...
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The New Convergence
This is not about media convergence. It’s about something bigger. Things change. Things change so fast that sometimes, it’s hard to see it. We tend...
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Five Ways to Say ‘No’ Without Jeopardizing Your Work Reputation
Question: My boss is a great guy but totally unaware of the work load I have on my plate. I am part of a couple...
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What’s More Important To A Consumer: The Price Or The Brand?
Before you go spouting off the answer to this question… Please read this article from The New York Times titled, E-Commerce Companies Bypass the Middlemen....
