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Interview With A Marketer: Jacqueline Grossman – Director, Marketing at Thomas Cook North America
have you ever wondered what skills the head of a marketing department looks for when hiring or where marketing leaders turn to for the latest...
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How To Develop That ‘Dream’ Career Without Losing Focus On The Day Job
The question I have a full-time job which covers a good portion of my financial needs but I’ve also got a second career that I...
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The Future Of Facebook And The Newsfeed
Do you remember Facebook before the timeline… before newsfeed? I do. I loved the introduction of Facebook’s news feed when it happened. Many were up...
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Can You Sleep Your Way To A Great Job? 7 Tips….
Can you sleep your way to a great job? I think likely not. But I know if you don’t sleep well, that can be a...
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Before You Reinvent Yourself Remember Who You Already Are
One of the upsides of being downsized is that you have the opportunity to re-evaluate your career aspirations. For many people it’s a chance to...
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How To Run A Brainstorm Session
“Creativity is intelligence having fun” Albert Einstein Brainstorming should be a Regular Part of running your Brand. To stay in a healthy creative space,...
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How to Drive Innovation Into Your Brand
“Everything that can be invented has been invented.” Charles H. Duell, Commissioner, US Patent Office, 1899 While that quote from 114 years ago may have missed...
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The Content Crash
At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for social media, but there is...
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The Mobile-Only Strategy Imperative
How long will the personal computer – as we have known it to date- be relevant? If you look at any data points surrounding mobile...
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Where Digital Creative Is Different
It was an interesting question. Recently, a marketing professional with a major brand asked me this question: “typically, we brief the digital marketing team after...
