All posts by
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How to Drive Innovation Into Your Brand
“Everything that can be invented has been invented.” Charles H. Duell, Commissioner, US Patent Office, 1899 While that quote from 114 years ago may have missed...
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The Content Crash
At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for social media, but there is...
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The Mobile-Only Strategy Imperative
How long will the personal computer – as we have known it to date- be relevant? If you look at any data points surrounding mobile...
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Where Digital Creative Is Different
It was an interesting question. Recently, a marketing professional with a major brand asked me this question: “typically, we brief the digital marketing team after...
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Copying Apple
Something has been bothering me, lately. It’s not overt. It’s not obvious. But… it’s there. Some will make the argument that Apple is loosing a...
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Brand Management: How To Be A Great Brand Leader
It seems that marketing these days is more about “doing” than it is about “thinking”. “Activity Based Marketing” has replaced strategic brand management. Marketers...
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How to Network & Land a Job Using Twitter
Twitter is no longer about getting as many followers as possible. Yes, that is what many of us (including myself) assumed when we first started...
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10 Ways To Shut Up & Listen (And Why)
We know that developing people’s strengths, engaging them and creating a more productive workplace requires good direction. We also need to create an environment where...
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Manage Your Own Career with an Honest Self Evaluation
This time of year is when you sit down with your boss and have the dreaded annual performance review. It’s likely dreaded for a reason....
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How To Write A Monthly Report
“You run the brand. Don’t Let the Brand Run You” Every brand should have a monthly report to track how the brand is doing through...
