BMA Carolinas – I Welcome Our New AI Marketing Overlords And You Should Too!
DATE and TIME
January 18, 2018
LOCATION
Triple C Barrel Room
2900 Griffith St. CharlotteSPEAKER
Ryan Boyles, Senior Social Media Strategist, IBM Watson Internet of Things
PRESENTATION
I Welcome Our New AI Marketing Overlords And You Should Too!
DESCRIPTION
What does it mean for you as a marketer or business owner to work with A.I. (artificial intelligence) for a B2B2C audience? Cognitive computing will empower marketing professionals, agencies and business leaders with new superpowers to make every campaign and event become stronger, more relevant and achieve success. Find out what a world with Watson looks like.
About the Speaker
Ryan is a recovering software developer and self-taught marketer. He leads social media strategy, execution and influencer programs for Watson Internet of Things at IBM. Ryan has held several transformational roles at IBM, including influencer marketing strategist, global conference social media lead, community manager, technical evangelist, software engineer, open source release manager and chief programmer. He is an accomplished inventor with over a dozen software patents related to user interfaces and web software. Ryan regularly speaks and podcasts about the intersection of technology and society, the creepy vs magic continuum, the new digital family lifestyle, geek culture and sometimes zombies. He is a passionate event organizer and co-founder of NC community building events, such as Triangle Tweetup, Ignite Raleigh, and Instawalk Raleigh. Ryan is a proud NC native, Wolfpack alumni and #NCbeer connoisseur. You can connect with him online everywhere as @theRab.
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