Great brands are never empty promises. They set high expectations both internally and externally but more importantly their employees embrace the promise and deliver it with passion, empathy, sincerity and efficiency time after time. How do great brands rally their employees to the brand’s purpose and the need to continually delight customers? They work from the inside out, creating an employee culture that engages and motivates, while giving people the power they need to deliver an exceptional customer experience.
Join us on January 18th to hear insights from our expert panel on how you can build your brand from the inside out.
Panelists
Mark Edgar, Senior Vice President of Human Resources at RSA Canada – Mark Edgar joined RSA in January 2011 in the role of Senior Vice President, Human Resources with overall responsibility for HR and Communications for RSA Canada. Previously Mark was based in the UK in a number of senior HR roles across a number of sectors including energy, telecommunications and logistics. Mark holds a BSc (Hons) in Management Sciences from The University of Warwick and is a member of The Chartered Institute of Personnel and Development and a certified coach. Mark is passionate about HR’s role in shaping the Future of Work and is a member of the FOW Community and co-founder of two Toronto-based communities – Future FoHRward and the Millennial Crusade.
Sheila Murray, AVP Corporate Marketing & Communications at Loyalty One – As an award-winning leader with diverse experience and proven business results, Sheila Murray is a passionate believer in the power of strategically-driven storytelling to galvanize brands with employees and consumers alike.
This thinking comes from over two decades in the Retail and CPG sectors where she developed expertise in strategic brand-building and stewardship, product innovation, and multi-media B2C, B2B and B2I (internal) marketing.
Having honed her skills at such blue chip organizations as Kraft, Starbucks and Cadbury Adams to name a few, Sheila currently holds the position of Associate Vice President of Corporate Marketing and Communications at LoyaltyOne, with accountabilities spanning B2B and B2I Marketing.
Carolyn Ray, Managing Director at Interbrand Canada – In her role as the leader of Interbrand’s Canadian business, Carolyn strives to foster a workplace that embraces collaboration and creativity, and works with clients to challenge status quo thinking. She also leads Interbrand’s global internal brand engagement practice, which helps organizations adapt to change and transform cultures and processes. She has led global mandates for a broad range of progressive organizations such as Celestica, John Deere, Ford, Hatch, and Thomson Reuters. In 2013, Carolyn was ranked as one of Canada’s top 100 female entrepreneurs on the PROFIT/Chatelaine W100 list and is in the process of becoming a certified leadership coach.
Rachel Noonan, Director of Strategy & Communications at Toronto International Film Festival – Rachel Noonan has 12 years of experience in strategy development, integrated consumer brand marketing and insight development in the entertainment and media industries. She has worked in film, fashion, technology and music; leading efforts for brands such as Pony Footwear, The Canadian Film Centre, Worldwide Short Film Festival, Alliance (now eOne), Rdio/Vdio, Samsung and Microsoft. She has just completed her Masters of Design in Strategic Foresight and Innovation at OCAD, was just published in Idea Couture’s Journal of Strategic Insight and Foresight and completed a jury post for the Canada Media Fund experimental stream. She is currently the Director of Strategy and Communications at the Toronto International Film Festival. @beyondthenext
Moderator
Debbie Bolton, Board Member & Past President of AMA Toronto – Debbie is a brand strategist who has helped companies and organizations prosper by understanding what they stand for and by helping them develop brand experiences that engage employees and create customer loyalty and advocacy. She’s a long term AMA Toronto board member, a past president and currently the VP of Volunteers and an AMA Mentor Exchange mentor. She has more than 25 years of marketing experience and has worked for companies such as Interbrand, Ogilvy, Young and Rubicam, Leo Burnett, Saatchi and DDB. She has produced award-winning strategies and marketing campaigns for a broad range of both B2C and B2B clients, including 2 Global Rebrand awards, a Cassie and a Silver Lion.
Date: January 18, 2017
Event Time:
Location: The Spoke Club, 600 King Street West
Schedule:
Wednesday, January 18, 2017
5:30pm-6:30pm – Registration, drinks and networking
6:30pm-8:00pm – Panel discussion and Q&A
8:00pm-8:30pm – Closing remarks and networking
Venue:
The Spoke Club, 600 King Street West
(For access to the event please use the elevator closest to Starbucks on the ground floor)
Follow this event on Twitter: @amatoronto – #AMAevents
