CAMA Presents- Purpose of existence: Art / Visual Engagement with Data
Topic
When did Data and Design get Married?
The visual piece – the last thing people think about, but makes a lasting impression
From brand alignment, testing to launch; then measure effectiveness through website traffic and goal conversions.
How do we measure the impact of the look in regards to engagement
Are you conducting A/B testing to a sample population of your database, then modify and adjust off of data drive marketing statistics
We need to be flexible, adjust based of feedback and data.
Do I buy because of name recognition or because the brand message spoke to the consumer?
Do a comparison: which would you buy? Then ask why? This will get the audience engage faster.
Dani Chesson, MBA, Phd Candidate
Purpose of existence:
“We have separated data and art/visual engagement, when in fact they should be married.”
Bio:
Dani Chesson is a strategy consultant currently engaged in doctoral work at Antioch University. Her research work explores how organizations grow, change, and innovate. Dani has a bachelor’s degree in communications from State University of New York and a master’s degree in business administration from Queens University of Charlotte. Dani is a transplant to Charlotte from New Your City and lives in South Park with her husband, and their two adorable dachshunds Redd and Chloe. In her spare time Dani enjoys travel and photography.
When?
Tuesday, May 12, 2015
5:30 PM to 7:30 PM
Where?
Myjive
1000 NC Music Factory Blvd, Suite C7, Charlotte, NC
Price:
$10.00/per person
NOTE: Free for current members of the Charlotte AMA and $ 10 for guest
Click Here for more details
