Marketing EDU
-
How to be Successful in the Brand Manager Role
Most new brand managers mistakenly think this role is about managing because they finally get a chance to manage a direct report. However, the bigger...
-
How to Market Your App to the Masses
Developing and releasing a mobile app can be an expensive and time-consuming project. But the work does not end once the programmers figure out how...
-
Press Conference 101
Someone in your company pops up and says you need to host a press conference this year. Now what? Don’t fret; I’ve outlined below the...
-
Are You Strategic?
After 20 years of managing Marketing teams, I have seen hundreds if not thousands of marketers. It is fascinating that everyone proclaims “I’m a strategic thinker”, yet in...
-
If This Is True, Brands Need To Rethink Everything…
What can’t a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology they can – literally...
-
2016 Canadian Young Lions and Young Marketers Competition
2016 Canadian Young Marketers Competition As the official Canadian representative to the Cannes Lions International Festival of Creativity, The Globe and Mail’s Young Marketers competition is the...
-
SEO Made Simple 2016
Many people are wondering if SEO, search engine optimization, still matters. As someone who’s been focused on SEO for a long time, I can definitely...
-
What Do You Want Your Content To Do?
Have you asked this question? Do you ask it before you begin creating it? Do you even know how important it is to be asking...
-
Brands only have 4 choices: better, different, cheaper or not around for very long.
There are some consumer driven marketers who think if you do such a great job in servicing the consumer, you should not have to worry...
-
The 7 Essential Elements for Good Strategic Thinking
As the speed of marketing has increased, many brand leaders have become so fixated on getting things done quickly that they don’t take the time...
