Marketing EDU
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Check List of 10 things that Great Advertising should do
When you are in the midst of an advertising project, and you’re feeling stuck as a Brand Leader use this simple check list to find...
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When TV Becomes an Accessory to YouTube
Everyone is talking about video. Have you noticed how on Facebook, some videos in your newsfeed start on their own now? You don’t have to click...
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The Best advertising…
The Best advertising comes when Brand Leaders control the strategy and give freedom on the execution. Control the Strategy with a Tight Brief Brand...
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When Will Marketers Be More Business Focused?
It’s laughable that the vast majority of marketing professionals are still seen as those who spend the money on the TV commercials. Here’s what’s really...
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10 Things GREAT ADVERTISING should do for your Brand
Advertising is very hard. In fact, it’s likely the most complex part of marketing, because it’s where everything comes together–your consumer, you brand strategy, your positioning...
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How to Generate Qualified B2B Leads with Inbound Marketing, Blogs and Social Media
A business without the right leads is very much like a car without an engine; no matter what kind of fuel you put into it,...
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Stop thinking like a PRODUCT manager and think like a BRAND manager
Usually when I ask “what makes a great brand”, the first answer I get is “they have a great product”. That’s not an untrue answer, but it’s just...
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As a brand, you must be LIKED before you can be LOVED
So while I’m desperately trying to convince Brand Leaders that being more loved will make you a more powerfully connected brand, and enable you to...
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The Marketing of Permission
Have you ever tried to unsubscribe from an email newsletter? I don’t know about you, but I handle multiple personal and business email addresses, and...
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We Have No Idea If Online Ads Work
Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online advertising is not the data,...
