Marketing EDU
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Time for Digital Transformation
How much will marketing change in the next five years? It’s hard for me to believe this, but it was about a year ago this...
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Nostalgia Marketing: Did We Just Kill Advertising?
If you thought the nostalgia marketing bubble was due to burst any time now, keep thinking. Reputable ad firms are producing more “remember this” campaigns...
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Frayed Emotions When It Comes To Brands
Are we at the end of brand loyalty? First, let’s be clear: I am not talking about loyalty or rewards programs. Those work. They work...
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So You Think You Can Be a Marketer
What do you think it takes to make it as a marketer? The answer used to be a lot easier. Most people entering into the...
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What Mad Men Skills Do You Need To Rock Your Marketing?
We talk a lot about Mad Men. We talk a lot about Math Men. (I prefer Mad People and Math People). There is no question...
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Online Video Is Just As Expensive As TV Advertising
You have to wonder just how powerful online video advertising really is. Targeting is – more often than not – the most significant value proposition...
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5 Reasons Digital Marketing is Overtaking Traditional
As the conventional consumer has become the digital consumer constantly connected via their smartphones and tablets, marketing departments and firms have had to adjust how...
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It’s All About the Experience
We often forget that it’s all about the experience. So, here’s one for the user experience team. You can be as strategic, creative and smart...
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Facebook and a New Era in Paid Media
Will the brands revolt? Facebook has been making some serious moves when it comes to what a user sees in their newsfeed. The implication on...
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8 Simple Ways that Brand Leaders can impact Profits
The ugly truth is that too many marketers chose marketing as a career in business school because they hated accounting and finance. They were drawn to...
