Marketing EDU
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Six Habits of Great Brand Leaders
Having spent 20 years in the CPG world of marketing, I’ve seen almost a thousand Brand Leaders over the years. On the way up, I...
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Let’s Stop Mixing Up Digital Advertising with Digital Marketing
I get into this fight all of the time. When people talk to me about advertising agencies – especially ones that claim to be “fully...
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How Strategy Can Help Start Ups To Start Right
Entrepreneurs are a different breed They have an energy, that has them running full blast with no time to spare. They have a determination to...
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How To Get Your Executive Team On Board With The Benefits Of Branding
Author: Ian Haughton, Creative Director of Handsome When trying to articulate the benefits of a new brand to your executive team, two factors are important,...
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Emotional Advertising Must Start With An Emotional Brief
As Brand Leaders are starting to see the value in being more emotionally connected, we see them going to their agencies asking for more emotional...
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What Comes First: The Media Choice Or The Creative Idea?
When I started in marketing, way back in the mid 90s, life was a little simpler because the media and the creative were both under...
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How To Run A Marketing Team
I’ve seen so many marketing leaders over my twenty years in CPG, whether it was my days as a junior marketer observing those I was...
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What Is A “Blowfish” Strategy?
When I talk with Brand Leaders about their problems, one of the first things they say is they don’t have enough Marketing Budget to do...
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How To Work The 5 Types Of Media To Your Advantage
Back in the 1990s, we would have thought the 5 types of media would have been TV, newspaper, magazine, out of home and radio. Life...
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How To Pick Your Ideal Brand Growth Strategy
One of my pet peeves when I was reviewing plans is when I would see “Drive Awareness and Trial” on every brand plan, whether it...
