News + Insights
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Are Creative Types Just A Bunch Of Slackers?
When you think of creative types, what do you think of? If they are creatives and they work in the marketing industry, most people think...
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Magic + Generosity = The Brand Crush
A decade ago, I was walking through Union Square in New York. The farmer’s market was on, and the place was jammed with early adopters....
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Facebook Is About To Explode (In A Good Way)
Facebook is just getting started. That may come as a shock to some. It may not seem all that illuminating to others. It’s getting easier to...
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Is It Really All About Content?
There has been a lot of discussion lately about the importance of content and content marketing. Since Google made their last algorithm change, more and...
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Great Advertising (From An Unexpected Brand)
When was the last time you paid attention to a commercial about toilet paper? Or even cared to? Kimberly-Clark‘s Cottonelle brand (not a client) has...
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The Problem With Big Data (It’s Not Me, It’s You)
Big data. There, I said it. For the past little while, I have watched – in astonishment – the amount of times a senior marketing...
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The Pageview Industrial Complex
Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever you pull up a...
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Summer Reading 2013
There have been a slew of new business books that have come on to the market lately. Summer should be here… some time soon, right?...
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The New Face Of Content Marketing
How much content is too much content when it comes to a brand? It’s a slippery slope for most brands when it comes to their...
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Do Robots Make Better Marketers Than Humans?
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the...
