News + Insights
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Frequency, Repetition And The Power Of Saying It More Than Once
“I’m only going to tell you this once…” There’s a lot to be said for conditioning your audience to listen carefully. If they know that...
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The Power And Disappointment Of Digital Marketing
Everything is digital. I’ve been banging that drum for well over a decade now. At first, it was heresy, then it was wishful thinking and...
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Marketers, Let Your Egos Go
What if your ideas didn’t matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience...
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The Failure Of Social Media
Social Media doesn’t work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media...
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The Problem With Allowing Consumers To Opt Out
You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate more than receiving any form...
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The New Convergence
This is not about media convergence. It’s about something bigger. Things change. Things change so fast that sometimes, it’s hard to see it. We tend...
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What’s More Important To A Consumer: The Price Or The Brand?
Before you go spouting off the answer to this question… Please read this article from The New York Times titled, E-Commerce Companies Bypass the Middlemen....
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End Of Blogs
I love my blog. I love your blog. I love blogs. Call me old-fashioned. Loving blogs has nothing to do with me not loving the...
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The Future Of Facebook And The Newsfeed
Do you remember Facebook before the timeline… before newsfeed? I do. I loved the introduction of Facebook’s news feed when it happened. Many were up...
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The Content Crash
At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for social media, but there is...
