Brand Managers heard the term “social media is free” and thought it was a media buffet so they got a crappy website, then got on Facebook, Instagram...
The ability to publish content was once one of the most valuable forces in the world. “The pen is mightier than the sword.” There is no...
Before engaging in your brand planning process, it is a good discipline to start off by doing a deep dive analysis on everything on your...
March 5th presented by AMA Toronto ~ In the age of social media, it has never been more important for marketers to manage their personal...