CMA Presents: Project Management for Marketers Seminar

Curated By MTI Staff on September 3, 2014

Gain insights, techniques and tools to effectively manage marketing projects in order to achieve successful outcomes.

Effective implementation of marketing plans today means effective organization and personal project management. Marketing activities are increasingly complex, cross-functional, fast-paced and challenging to measure.

As you grow and develop your emergent marketing and brand management skills you will increasingly assume control of significant projects, in scope and budget. By attending this one-day seminar you will prepare yourself for the marketing project management challenge and brush up on your existing PM skills. Participants will learn and share best practices for effective management of marketing-related projects.

Come prepared with your project management challenges and queries and get your problems solved.

You Will Learn

How to effectively initiate and plan a marketing project
How to build a team and foster collaboration and performance
How to ensure smooth, productive and positive communications
The steps, tools and techniques for project control, scheduling and budget oversight
Methods for project performance tracking, measurement and optimization
Innovative ways to help you to deliver value to stakeholders and, ultimately, customers through better project management

Outline

Marketing project initiation – envisioning desired project outcomes
Building the project team – leveraging communication and coaching to help teams achieve project goals
Marketing project planning & communications – tools to avoid project failures
Project control, scheduling & budget management
Managing change & problem-solving – become a change agent and learn how to maintain momentum
Project performance tracking, measurement & optimization
Marketing project management tools & resources – identify strengths and resources to improve PM