The Cuttlefish Marketer: The Five Essential Traits Of A Modern Marketer

Marketing Talent would like to introduce Scott East CEO and co-founder of MSIGHTS, newly released book, The Cuttlefish Marketer: The Five Essential Traits Of A Modern Marketer. The Cuttlefish Marketer is Scott East’s compelling explanation of the evolutionary shift from the lumbering marketing strategies of old to the nimble, real-time techniques necessary in today’s fast-paced, ever-changing business climate. Written with fellow MSIGHTS co-founder and CTO Ivan Aguilar, Scott redefines the five essential traits you must have to make the shift from old-school marketer to modern marketer. Drawing from over forty years of combined experience, Scott and Ivan share how marketing executives must learn new skills to shift from reactive marketing to proactive marketing. By adopting the qualities of one of the smartest predators in the ocean, The Cuttlefish, marketers can go on the offensive and thrive. A must read!

THE FIVE ESSENTIAL TRAITS OF A MODERN MARKETER:

 

 

 

 

 

 

 

 

 

 

ABOUT THE AUTHOR – SCOTT EAST

Scott East is CEO and co-founder of MSIGHTS. With a 20+ year marketing career, he has developed and managed traditional and digital marketing campaigns for some of the nation’s most recognized brands, including Sprint (Nextel), FedEx, Verizon, World Wildlife Fund, Verizon (formerly GTE), and AOL. He holds a bachelor’s in political science from Syracuse University and an MBA from Georgetown University, where he graduated with honors. He is based in Charlotte, North Carolina (USA).

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