Direct Marketing Conference 2013
On September 25, 2013 ~ Once upon a time a revolutionary method for reaching consumers called Direct Marketing was developed. With it, companies are able to reach their target audience across a growing range of channels and receive a high response rate.
About
The path to effective direct marketing is guided through the understanding of the customer and delivering relevant communications – it continues to be all about the right offer to the right customer at the right time.
The Direct Marketing Conference showcases current and emerging trends in the direct marketing space including what’s new, what’s hot and what’s next.
This year’s Conference will focus on what brands are doing to better understand their customers and how these insights impact decisions related to segmentation, offer strategies, marketing communications, channel selection, customer loyalty and more in order to win the hearts, minds and wallets of today’s consumers.
Join us as we explore:
- A look at evolving customer behaviours and their impact on emerging trends in Direct Marketing
- Strategies to help optimize channel mix decisions while maximizing consumer engagement
- How to leverage data and analytics to generate insights that drive more effective marketing communications
- The customer journey from prospect to brand advocates, how brands are building loyalty in a cluttered marketplace
Pricing
Member
| Early-Bird, Member | $499 |
| Member | $599 |
| Member, Team* | $549 |
Non-Member
| Early-Bird, Regular | $649 |
| Regular | $749 |
| Regular, Team* | $699 |
Early-bird pricing ends August 30, 2013
To take advantage of the Team Rate*, three or more members from the same company must register at the same time.
Note: a $50 administrative fee will apply to on-site registrations.
Date & Venue
Wednesday, September 25, 2013
The Allstream Centre, Toronto
Allstream Centre
105 Princes’ Boulevard
Exhibition Place
Toronto, ON
photo credit: Ronel Reyes via photopin cc
