Thursday, April 20
11:30 AM to 1:00 PM
Jason Keath, CEO Social Fresh
The Future of Social Media: Where To Spend Your Time and Money for the Best Return
As competition for attention increases across all social networks and content channels, learning how to spend your time and money more efficiently is essential. From Snapchat to video content to social advertising trends, this session will examine where companies are putting their resources today and planning to invest in the future for best results. Based on original research from Social Fresh of 500+ senior social marketing professionals.
Jason Keath is a refreshing voice on digital trends and creative culture. He is a keynote speaker, writer, and entrepreneur. Jason is the founder and CEO of Social Fresh Conference, the leading social media and digital marketing conference for major brands and agencies. More than 200 of the Fortune 500 have attended Jason’s training sessions.
Rooted firmly in the creative arts, Jason brings an innovative approach to marketing and internal culture. With a BFA in Fine Arts from the University of North Carolina, Charlotte, he focuses on how creative thinking can drive businesses forward, improve employee satisfaction, increase productivity. He is routinely quoted by media in the NY Times, USA Today, MSNBC, the LA Times, AdAge, the Washington Post and other outlets. Jason is the author of the forthcoming book, the Case for More Bad Ideas.