The Globe and Mail launches the 2017 Canadian Young Lions and Young Marketers Competitions
The Globe and Mail, Official Festival Representative in Canada for the Cannes Lions International Festival of Creativity, has launched the 2017 Canadian Young Lions and Young Marketers Competitions. Registration for the competitions end February 24, 2017 at 11:59 PM ET.
To be eligible to compete*, entrants must:
- be a Canadian citizen or permanent resident of Canada
- be a professional employed in the industry (*Specific criteria applies)
- be at least the legal age of majority in their province or territory and not older than 30 years of age prior to June 25, 2017
This year’s competition categories for the Young Lions Competitions include Print, Film, Cyber and Media, while the Young Marketers Competition allows marketers working in client companies to participate.
*For complete eligibility criteria and competition guidelines, refer to the Official Rules and Regulations attached.
The competition takes place March 4 to 5, 2017 where eligible entrants receive a brief and must complete the challenge for their respective categories within a 24- or 48-hour time period as defined in the brief. Submissions are judged by an esteemed panel of industry leaders within each category, with the top 3 finalist teams including the Cannes-bound winners announced at the CMDC Conference taking place on April 25, 2017. Each Gold winning team will travel to Cannes, France to represent Canada in the global Young Lions and Young Marketers Competitions taking place June 17 to 24, 2017.
As the Competition Sponsor, The Globe and Mail awards a prize valued at approximately $7,500 CDN per gold winning team, which includes the cost of flights, accommodations and delegate registration for each competing team.
In 2016, a total of 359 teams registered to compete (37 Cyber, 36 Film, 150 Media, 103 Print, 33 Marketers). The gold winning team of the Canadian Young Marketers Competition, Olena Sapojnikova and Christian Di Vincenzo of Lexus Canada, went on to place 3rd in the global Competitions at the Festival.
The Globe and Mail has been the official Canadian representative of the Cannes Lions International Festival of Creativity since 2005, hosting the Canadian Young Lions competitions since 2007 and the Young Marketers competition since 2012.
Strategy Magazine and the Institute of Communication Agencies (ICA) also support the competitions as partners of the Canadian Cannes Program.
For more information about The Globe and Mail’s Young Lions and Young Marketers competition, visitglobelink.ca/canneslions.
Twitter: @CannesLionsCAN
Hashtag: #YoungLionsCanada
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About the 64th Cannes Lions International Festival of Creativity
The Cannes Lions International Festival of Creativity is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, over 40,000 entries from all over the world are showcased and judged at the Festival. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 15,000 delegates from 95 countries attend a week-long program of exhibitions, screenings and talks by worldwide thought leaders.
About The Globe and Mail
The Globe and Mail, founded in 1844, is Canada’s foremost news media company. Each day, The Globe leads the national discussion by engaging Canadians through its award-winning coverage of news, politics, business, investing and lifestyle topics, across multiple platforms. The Globe and Mail brand footprint, including Report on Business magazine, reaches 7.4 million readers every week. The Globe and Mail is owned by Woodbridge, the investment arm of the Thomson family.
For more information, please contact:
Yen Conrod Tran
Trade Marketing Manager
The Globe and Mail
416-585-5570
