IABC/Toronto selects Alan Middleton as its 2014 Communicator of the Year
IABC/Toronto selects Alan Middleton as its 2014 Communicator of the Year
Tuesday, March 10, 8 to 10 a.m., Toronto Eaton Centre Marriott, 789 Yonge Street, 525 Bay Street, Toronto
Transparent communications is a priority for this year’s IABC/Toronto Communicator of the Year – Dr. Alan Middleton, executive director, Schulich Executive Education Centre (SEEC) and assistant professor of marketing, Schulich School of Business at York University. Dr. Middleton has leveraged his visionary approach to communications and marketing to turn SEEC into a world-class executive education facility.
A marketing industry veteran Dr. Middleton has 25 years working as a practitioner in marketing and marketing communications and 23 years as an academic in the field. Dr. Middleton is the co-author of two books: Advertising Works II and Ikonica – A Fieldguide to Canada’s Brandscape, a co-founder of the Cassie advertising awards and in 2005, he was inducted into the Canadian Marketing Hall of Legends.
For the past 18 years, IABC/Toronto has presented the Communicator of the Year award to a GTA-based communicator who demonstrates exceptional leadership, management and communications skills.
Join us to hear more about Alan Middleton’s approach to communication at the IABC/Toronto Communicator of the Year Award breakfast on Tuesday, March 10 from 8 to 10 a.m. at the Toronto Eaton Centre Marriott. For more information visit: http://toronto.iabc.com/award/coty/
Included in the registration fee: Admission, presentation, networking and a buffet breakfast.
Registration Fees:
IABC Members $48 IABC Member early bird rate if register on or before March 2 ($54.24 with HST) $55 IABC Member rate on or after March 3 ($62.15 with HST) Non-Members $65 Non-member ($73.45 with HST) Table of Eight – open to members and non-members $425 Table of Eight ($480.25 with HST) Location:
Toronto Eaton Centre Marriott, 525 Bay Street, Toronto ON M5G 2L2
Transit TTC instructions – Nearest subway station – Dundas Station
Parking instructions – Underground parking garage available and Eaton Centre parking available just north on Bay
IABC/Toronto Communicator of the Year Criteria:
- Demonstrates exceptional leadership, management and communications skills
- Has a well-defined defined vision, objectives, expectations and strategic priorities in conjunction with leadership of the organization
- Values the communications function and includes key communicators in the development of the organization’s strategic plan in order to demonstrate a commitment to engaging key stakeholders
- Embraces a leading role in the delivery of the communications program to entrench a position as the definitive leader of the organization and all that it represents
- Encourages a defined process to measure the impact and effectiveness of the organization’s communications programs
- Develops communication strategies that contribute to the ongoing success of the organization
- Has encouraged and endorsed the development of a strategic communication plan identifying core values, key messages, delivery channels, key milestones and success metrics
- Uses effective internal and external communications
- Has endorsed a formal and informal detailed strategic plan to communicate the vision, objectives and priorities of the organization to all internal and external stakeholders in both traditional and non-traditional formats
- Views communications as a tool to help stakeholders understand challenges and successes of the organization
- Encourages and participates in new and emerging forms of communications
- Communicates to diverse audiences
- Takes an active role in multi-faceted, multi-stakeholder communications demonstrating openness and encouraging support for the achievement of the organization’s objectives
- Encourage programs to measure the impact of these efforts and adapt accordingly to achieve the desired communications results
- Exemplifies the role of leader in communications
- Has a demonstrated track record and commitment to both corporate and community citizenship
Eligibility:
- The nominee’s organization must be based in the Greater Toronto area. See map for area clarification
- The nominee must have at least one year tenure in their current position as of November 1, 2014
- The nominee must have the official title of Chairman, CEO, COO, President or equivalent paid position in a charity, association, private or public sector
Nomination information:
The call for nominations is designed to create dialogue in the Greater Toronto Area communications community. Members and non-members may submit a nomination. Nominations do not have to be for a leader within your own organization – nomination of communications excellence wherever it might be is encouraged.
Submissions will be reviewed by a four-person judging panel comprising of past presidents and board members of IABC/Toronto. Nominations will be kept confidential and not made public at any time; however, a member of the judging panel may follow up with you to ask additional questions about your nomination. Recipients will be invited to speak at a special breakfast event on Tuesday, March 10, 2015 where they will be presented with their award.
Key Dates:
Nomination deadline: Monday, November 17, 2014 Review of applications, judging and follow-up (if required): November 17 to December 12, 2014 Notification to winner and all applicants: December 15 to 19, 2014 Coordination with nominator of winner to obtain bio, photos, etc.: Late December/Early January News release announcing recipient and social media promotion: Mid-January to Late-February IABC/Toronto Communicator of the Year breakfast event: Tuesday, March 10, 2015
Past COTY Award winners:
- Dr. Alan Middleton, Executive Director, Schulich Executive Education Centre (SEEC) and Assistant Professor of Marketing, Schulich Business School at York University (2014)
- Ted Garrard, President and CEO, SickKids Foundation (2013)
- Jim Grieve, Assistant Deputy Minister, Ontario Ministry of Education (2012)
- Dr. Catherine Zahn, President and CEO of CAMH (2011)
- Peter Aceto, President and Chief Executive Officer of ING Direct (2010)
- Rob Devitt, President and Chief Executive Officer of the Toronto East General Hospital (2009)
- Philip Blake, President and CEO of Bayer Inc. (2008)
- Annette Verschuren, President of Home Depot Canada (2007)
- Mayor Hazel McCallion, City of Mississauga (2006)
- Malcolm Heins of Law Society of Upper Canada (2005)
- D. Wayne Fyffe of Credit Valley Hospital (2004)
- Edward Marra of Nestlé Canada (2003)
- David Booth of Compaq Canada Corp. (2002)
- Paul Tsaparis of Hewlett-Packard Canada (2001)
- Marguerite Jackson of the Toronto District School Board (2000)
- Rudy Riedl of Enbridge Consumers Gas (1999)
- Jeff Lozon of St. Michael’s Hospital (1998)
- Paul Lucas of Glaxo Wellcome Inc. (1997)
