Taking us out of the cold of January & into the warm of October, the ICA has rebranded its annual industry celebration. At its heart, it is still all about creativity, media & transformation but now through the lens of the business imperative of inclusivity, diversity & equality.
The Inclusivity, Diversity, and Equality in Advertising Summit is focused on inspiring action that will deliver diversity in teams and workplaces for better business results. Brands, agencies and thought leaders from across the world will come together to showcase ways in which greater inclusivity, diversity, and equality will help meet the demands of today’s advertisers. Canada has built the capital to be a global authority on this issue, which will be reflected in topics at IDEA that includes World Class Creative, Innovative Platforms, Employee Engagement, and Education & Elevation.
Canada leads the way in reflecting diversity in marketing communications, so should equally lead this discussion. As other countries struggle, Canada is open for business for all those brands who seek FFWD thinking strategies & creative, after all, we’ve been doing it for years, we are proud of our country’s inclusivity, diversity & equality.
So come join us for IDEA 2018 October 1st to 3rd,
All the best
Scott Knox | President & CEO
Institute of Communication Agencies (ICA)