Impact of the #MeToo Movement on Marketing – MAR 21

Curated By MTI Staff on February 27, 2018

2017 was the year for social activism, especially when it came to women. “Me Too” (or “#MeToo”) spread virally in October 2017 on social media to help demonstrate the widespread prevalence of sexual assault and harassment, especially in the workplace. In the past 4-5 months, there have been millions of tweets and Facebook posts, as well as hundreds of thousands of Instagram posts.

What has been fascinating to see is how social media played its role in the growth of the #MeToo movement and how brands have responded to it – or not.

Social media is the main line of communication between companies and brands. The personification of business through social media has provided companies with the opportunity to build meaningful one-on-one interactions with consumers through customer service, brand love and marketing. Customers are also demanding to know where brands stand on social issues and what they are doing about things.

Brands have been leveraging social media data and analytics to craft responses to show they’ve listened to the voices speaking up and in some cases, have embedded their position into their marketing campaigns. The impact has been significant.

Our panelists will discuss and debate how local and global brands are reacting to this movement to strengthen their relationships with customers – and also look at some brands who have turned a blind eye to the movement.

Host and presenter
Jennifer Hollett, Twitter – Head of News & Government

Co-presenter:
Brittany Andrew-Amofa, Broadbent Institute – Policy & Research Manager

Moderator:
Fiona Stevenson, The Idea Suite (Research Agency) – President

Panelists:
Shelli Baltman, The Idea Suite (Research Agency) – President
Linda Andross, APEX – Public Relations Vice President
Nicole Gallucci, Fuse Marketing – Vice President
Fatima Zaidi, Eighty Eight Agency – Vice President
Natasha Koiffman, NKPR – CEO

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*A portion of sales for this event will support the AMA Toronto Marketing Talent Scholarship Fund

Event Schedule:
5:30 pm Doors Open
6:00 pm Speakers and Q&A
7:50 pm Networking (30 min)