Is esports the next big thing in marketing? Mar 19

Curated By MTI Staff on March 2, 2020

Video Gaming & Esports might seem like a niche. But take one look at the numbers and it’s clear that they’re mainstream!

About this Event

2.2 billion people play video games across the globe
Twitch has 140+ million monthly users (for comparison; Netflix has 170+ million)
The global Esports audience will reach 645 million by 2022
Unique views of Esports content will reach 858 million by 2022

As marketers, we try to stay ahead of the game by making sure we don’t miss the next craze (TikTok anyone?). Yet most of us haven’t given this phenomenon a second thought.

At the next Content Talks Toronto, industry experts will be sharing their stories with us about the journey of Esports in Canada & US over the past decade.

They’ll let us know the intricacies of this juggernaut, where the opportunities are for marketers, and how best to get involved from education to sponsorship!

Panellists:

Sean Karoonian, Founder @ TRUENORTH / Former Head of Client Services & Marketing, Gaming & Esports @ Cineplex
Aaron Spivak, Co-Founder @ Hush Blankets and Revitasize
Eren ‘Caboose’ Kose, YouTube Partner & Esports Influencer
TBA
TBA

Host: Michael Smith, Host & Founder of Content Talks Toronto

What to expect:

6.00 pm – 6.45 pm: Check-in and networking: Grab a drink and a slice of pizza (included in the cost) and network with other professionals.
6.45 pm – 8.00 pm: A panel discussion from experts in content. There will also be an opportunity to ask questions.
8.00 pm – 8:30 pm: More networking. Meet our panellists or chat to the crowd about what you have just learned.