2017 Branding Masterclass: Introduction To Branding
What Will I Learn?
- Understand the common misconceptions about what a brand is.
- You will have crystal clarity regarding what a brand is.
- You will be able to evaluate other company’s branding efforts.
- You will have a framework to start building your own brand.
- You will understand the need to connect, differentiate, and focus on creating brand experiences.
- You will understand that branding is more “in the mind” and less “with the eye”.
View Curriculum
Includes
- 42 mins on-demand video
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
Requirements
- No software or creative applications are needed.
- You should understand that relying on “features and benefits” no longer works.
- You should understand the need to stand out in the marketplace.
Description
Everyone is talking about Branding these days! But with so much talk, from traditional marketers to everyday people, there is a lot of confusion about what a brand is!
The sad reality is most explanations of branding are incomplete or inaccurate! Even seasoned marketing pro’s have a hard time getting their non-businessminded co-workers on the same page.
Well, this is “branding for the rest of us”!
In this course you will get a full, complete, and memorable understanding of what branding really is.
By now we should all understand this: your brand is not your logo, nor is it your product, your product design, color palette, or business collateral. Your brand is much, much bigger than these visual assets, and it’s the key to your business’ longevity.
- Learn how to connect deeply with your audience
- Understand why consistency and alignment are vital
- See how “companies do not create their brand; their audience creates the brand”
- Get explanations as to where confusion about branding likely stems from
- Learn the top four sources of brand misalignment
- and so much more!
Presented by Everett Bowes, a best-selling Instructor, this 45-minute course is densely packed with insight and information.
Each lesson is downloadable, and shot with great lighting, audio, text reinforcements, and captions, so it’s perfect for native English-speakers as well as ESL students.
Don’t get left behind!
Do you have a five-sided definition of what a brand is? Is your explanation of branding easy-to-understand, apply, and remember? If not, join us as we unpack what it means to “Walk Like A Brand!”
Who is the target audience?
- Business owners
- Man
- Product developers
- Product managers
- Personal brand builders
- CMO’s
- Marketing Director’s
- Affiliate marketers
- Direct sellers
- Customer ser
- Entrepreneurs
- Business coaches
- COO’s
- Startups
About the Instructor
Everett Bower, Brand Strategy & Creative Consultant
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