Meet a Legend – Andy Macaulay -Managing Partner at Rethink
Andy Macaulay
Andy Macaulay has spent over 30 years refining the smartest, most effective ways to build brands in Canada. He’s done that while helping launch and build two of the most innovative and celebrated advertising agencies in our industry.
Andy began his career in 1980 after graduating with a BBA from Wilfrid Laurier University. After 10 years of developing his skills on a variety of big global brands, and some not so big, he joined Geoffrey Roche in what would become Roche Macaulay & Partners. RMP won Canadian Agency of the Year repeatedly, won Ad Age’s International Agency of the Year in 1998 and Marketing Magazine’s Agency of the Decade for the 90’s.
Believing in the need to reinvent brand communications for the coming digital age, Andy left RMP in 1999 to co-found Zig with Elspeth Lynn and Lorraine Tao. Zig grew to 120 people by 2010, working for brands like Molson, IKEA, & Pfizer. After selling Zig to MDC, it was rebranded as CPB. Andy agreed to support that and stayed on as Chairman of CPB Canada, and the subsequently spun-off entity of Union.
A passionate Toronto native, Andy lives in the heart of downtown with his wife Anne Sutherland, their son and frequent roommate Garrett, and their dog Finn.
Who Is An Enabler?
This category was designed for marketing communications professionals (e.g. advertising, direct marketing, public relations, design, identity, sales promotion, research, media, production and online specialists) with a proven, long-term track record of providing excellent brand building expertise across multiple organizations and/or to a single brand entity.
Want to meet a Legend?
You can get up close and personal with the newest inductee’s On January 30, 2015, the Marketing Hall of Legends gala will take place at The Artifacts Room, located at the Liberty Grand Entertainment Complex in Toronto. The winner of the Marketer on the Rise award will also be announced at the event that is anticipated as one of Toronto’s most noteworthy social gatherings of the year. Previous inductees have included Lise Watier, Aldo Bensadoun, Bonnie Brooks and Frank Buckley. Tickets are available now at http://www.amamarketinghalloflegends.ca/gala/buy-tickets/.
About the Marketing Hall of Legends
Canada’s Marketing Hall of Legends (MHOL) was established in 2004 to enshrine the people, the brands and the stories behind Canada’s great marketers and marketing successes. The MHOL serves as an inspiration and the gold standard to the thousands of Canadians who dedicate themselves to the marketing profession. Title sponsor LoyaltyOne, category sponsor Scotiabank and after-party sponsor TubeMogul join partners Backbone, Cosmic Design, ICA and FFWD Adweek, Limelight, Mandrake, Marketing Magazine, Phanta Media and V&Co Marketing and Communications. For more information, visit http://www.amamarketinghalloflegends.ca/.
