Meet a Legend – Luc Beauregard – Founder of National PR – Inducted Posthumously
Luc Beauregard
Luc Beauregard, who died of cancer on July 26 2014, one week shy of his 72nd birthday is being inducted Posthumously into the Marketing Hall of Legends, was founding chairman of RES PUBLICA Consulting Group, headquartered in Montreal. RES PUBLICA is a holding and management company of professional services firms that provide strategic public relations counsel to a wide range of businesses. The Group employs 450 people across Canada and elsewhere in the world. As such, it is the third largest independent public relations firm (i.e. not associated with an advertising group) in the world.
RES PUBLICA owns NATIONAL Public Relations Inc., Canada’s largest public relations firm, with offices in Victoria, Vancouver, Calgary, Toronto, Ottawa, Montreal, Quebec City, Saint-John, Halifax, St. John’s, New York, London and Copenhagen. NATIONAL offers medical communications and clinical trial services under the name AXON. In 2006, the company was named Firm of the Year by Marketing magazine, and, in 2008, Canadian Firm of the Year by the prestigious international publicationThe Holmes Report. NATIONAL is a member of Burson-Marsteller’s international network. RES PUBLICA also owns Cohn & Wolfe | Canada, another industry leader with its own offices in Toronto, Montreal and Calgary and an affiliation with the worldwide Cohn & Wolfe network. Burson-Marsteller and Cohn & Wolfe are both subsidiaries of WPP Group, a world leader in marketing communications. RES PUBLICA also owns Sonic Boom, A Customer Experience Agency specialized in digital communications with offices in Toronto and Montreal.
These strategic communications consulting firms serve large private-sector companies as well as large public-sector organizations. During his career, Mr. Beauregard completed major assignments for companies that include Pechiney, BioChem Pharma, McDonald’s Restaurants of Canada, National Bank of Canada, Bombardier, Provigo, Molson Inc., Molson Coors and the Montreal Canadiens hockey team.
Who Is An Enabler?
This category was designed for marketing communications professionals (e.g. advertising, direct marketing, public relations, design, identity, sales promotion, research, media, production and online specialists) with a proven, long-term track record of providing excellent brand building expertise across multiple organizations and/or to a single brand entity.
Want to meet a Legend?
You can get up close and personal with the newest inductee’s On January 30, 2015, the Marketing Hall of Legends gala will take place at The Artifacts Room, located at the Liberty Grand Entertainment Complex in Toronto. The winner of the Marketer on the Rise award will also be announced at the event that is anticipated as one of Toronto’s most noteworthy social gatherings of the year. Previous inductees have included Lise Watier, Aldo Bensadoun, Bonnie Brooks and Frank Buckley. Tickets are available now at http://www.amamarketinghalloflegends.ca/gala/buy-tickets/.
About the Marketing Hall of Legends
Canada’s Marketing Hall of Legends (MHOL) was established in 2004 to enshrine the people, the brands and the stories behind Canada’s great marketers and marketing successes. The MHOL serves as an inspiration and the gold standard to the thousands of Canadians who dedicate themselves to the marketing profession. Title sponsor LoyaltyOne, category sponsor Scotiabank and after-party sponsor TubeMogul join partners Backbone, Cosmic Design, ICA and FFWD Adweek, Limelight, Mandrake, Marketing Magazine, Phanta Media and V&Co Marketing and Communications. For more information, visit http://www.amamarketinghalloflegends.ca/.
