How many people read last week’s intranet article? Did you generate awareness about open enrollment? Has the CEO’s strategy video gone viral on Yammer yet? Wait. Who cares?! Measuring employee communications as though you’re a publisher selling advertising is a mug’s game. So stop counting clicks and refocus your energy on the observable behaviors that propel your business rather than generating nebulous non-outcomes like awareness.
Ethan McCarty is the global head of employee and innovation communications for Bloomberg LP.
You’ll learn:
When: 06/27/2018 11:30 AM – 1:00 PM
Where: Byron’s Southend