The communications landscape has changed. New breed competitors including content marketing, influencer outreach and SEO link-building agencies are now pitching and winning PR budgets. In order to compete, PR has to prove value and measure beyond awareness. Attendees will learn about integrated digital marketing and how new-style comms agencies are pitching and proving ROI. Speaker Stella Bayles will also discuss the five steps to take your insights, creative and reports from awareness to prove action.
02/28/2018 11:30 AM – 1:00 PM
The Barrel Room at Triple C | 2832 Griffith St
Stella Bayles is a director of measurement tool at CoverageBook.com and author of “Public Relations Digital Resolution,” an e-book on the digital future of public relations. Prior to working in PR tech, Bayles spent 14 years in digital PR and specialized in SEO-PR for major European brands. Her unique approach led to multiple award wins and increased her agency revenue by 85 percent.