Q & A with 2014 Marketer on the Rise Nominee – Justine Melman

The 10th annual Marketing Hall of Legends has presented 5 nominees for the coveted Marketer on the Rise award. This award, now in its 3rd year, recognizes a mid-level marketing leader that has demonstrated exceptional career success and bares the traits of future Marketing Legend. The winner will be selected by the broader marketing community thru online voting – which closed on Friday January 16

 The winner will be announced Live at the Marketing Hall of Legends Gala, which closes out FFWD: Advertising Week on January 2015 at The Artifacts Room.  Tickets Available Here

1. Who is Justine Melman?

I was born in Johannesburg, South Africa and moved to Canada when I was 2.  I spent part of my twenties living in LA and New York and came back to Toronto to be closer to my family.  To sum me up, I’m fuelled with passion, driven by happiness and grounded in gratitude.

 

Justine Melman – Age 5

2. When and why did you decide to become a marketing professional?

I never made a conscious decision to be a marketer.  I fell in love with the Internet in the early days and wanted to be part of it.  Launching my own internet company gave me a taste of marketing and I got hooked on it.

 

3. What are you most passionate about?

a)      In life

b)      In work

 

In Life: Being a mom – and constantly working to be a better one for my kids. I’m also very passionate about giving back through the work I do with some incredible non-profits.

In Work: The ability to be creative and innovative with new technologies and applications, coupled with the opportunity to connect meaningfully with consumers and improve their experience with our brand.

 

4. What is your proudest accomplishment in your career to date?

My proudest accomplishment is being hired for the position I’m in now at Cineplex. I feel like everything I’ve done in my career has led me to this role and I’m honoured to be given the responsibilities my work entails.

 

5. The Marketer on the Rise award is the highest award given to a Mid-Level marketer in Canada.  What would this award mean to you?

It would validate that I’m on the right track with my approach to marketing and that what I’ve accomplished to date means all that I hoped it would.

Meet the other Nominees: http://www.amamarketinghalloflegends.ca/marketer-on-the-rise/

 

Want to meet a Legend?

You can get up close and personal with the newest inductee’s On January 30, 2015, the Marketing Hall of Legends gala will take place at The Artifacts Room, located at the Liberty Grand Entertainment Complex in Toronto. The winner of the Marketer on the Rise award will also be announced at the event that is anticipated as one of Toronto’s most noteworthy social gatherings of the year. Previous inductees have included Lise Watier, Aldo Bensadoun, Bonnie Brooks and Frank Buckley. Tickets are available now at http://www.amamarketinghalloflegends.ca/gala/buy-tickets/.

 

About the Marketing Hall of Legends

Canada’s Marketing Hall of Legends (MHOL) was established in 2004 to enshrine the people, the brands and the stories behind Canada’s great marketers and marketing successes. The MHOL serves as an inspiration and the gold standard to the thousands of Canadians who dedicate themselves to the marketing profession. Title sponsor LoyaltyOne, category sponsor Scotiabank and after-party sponsor TubeMogul join partners Backbone, Cosmic Design, ICA and FFWD Adweek, Limelight, Mandrake, Marketing Magazine, Phanta Media and V&Co Marketing and Communications. For more information, visit http://www.amamarketinghalloflegends.ca/.