State of Q1 Marketing Hiring

Last week we ran a poll asking marketing & ad hiring managers when they would be hiring this year. With our focus on marketing talent as well as advertising and communications hiring, we hope these insights will be helpful for our clients and job seekers.

Looking at the poll results alongside the latest LinkedIn Labour Market Report by Kory Kantenga, Ph.D. we see a few things.

1. Consumer & business Economic sentiment is not as positive in Canada as it is in the US.

2. Less than 1/3 of respondents in our poll are hiring in Q1. 1/2 don’t expect any hiring till after Q2.

3. Most job opportunities in Q1 are with smaller businesses (less than 200 employees)

4. Hiring & Quits are now in line with 2018/2019 levels BUT employed people are particularly ‘sticky’ and more reluctant to leave roles for other opportunities.

How do these results align with your experience?

Watch the video for our full update.

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