All posts tagged "Branding"
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BMA Carolinas Presents “The Power of Storytelling”
The Power of Storytelling by Business Marketing Association – Carolinas Nothing connects humans like stories. Stories create meaning, cut through complexity, and make content persuasive....
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How To Get Your Executive Team On Board With The Benefits Of Branding
Author: Ian Haughton, Creative Director of Handsome When trying to articulate the benefits of a new brand to your executive team, two factors are important,...
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Magic + Generosity = The Brand Crush
A decade ago, I was walking through Union Square in New York. The farmer’s market was on, and the place was jammed with early adopters....
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What Is A “Blowfish” Strategy?
When I talk with Brand Leaders about their problems, one of the first things they say is they don’t have enough Marketing Budget to do...
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How To Pick Your Ideal Brand Growth Strategy
One of my pet peeves when I was reviewing plans is when I would see “Drive Awareness and Trial” on every brand plan, whether it...
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How To Go Deeper On The Analysis Of Your Brand
Too many times, marketers come to conclusions based on pure instincts and put them forward to their management team and the set of peers who...
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How To Analyze What’s Happening On Your Brand
As a senior brand leader, I have to confess a frustration when I knew the details better than my Brand Manager. And it’s not just...
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How To Write An Effective Creative Brief
The best Advertising is well planned, not some random creative thing that happens. The value of a creative brief is focus! Like a good positioning...
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How To Write A Brand Plan
A well-written Brand Plan helps to align an organization around the direction, the choices and the tactics that need implementing for a brand to achieve...
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How To Manage Your Personal Brand
There is a growing trend in the market to think of yourself as a Brand. With so much social media, I suppose we all need...
