All posts tagged "Branding"
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How To Create A Brand Strategy Road Map
Master Brand Strategy Road Map Having the brand road map on one page can help align everyone that works on a brand. This is especially...
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How To Write A Brand Positioning Statement
Brand Positioning Statements provide the most useful function of taking everything you know about your brand, everything that could be said about the consumer and...
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What’s More Important To A Consumer: The Price Or The Brand?
Before you go spouting off the answer to this question… Please read this article from The New York Times titled, E-Commerce Companies Bypass the Middlemen....
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How to Drive Innovation Into Your Brand
“Everything that can be invented has been invented.” Charles H. Duell, Commissioner, US Patent Office, 1899 While that quote from 114 years ago may have missed...
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Brand Management: How To Be A Great Brand Leader
It seems that marketing these days is more about “doing” than it is about “thinking”. “Activity Based Marketing” has replaced strategic brand management. Marketers...
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How To Write A Monthly Report
“You run the brand. Don’t Let the Brand Run You” Every brand should have a monthly report to track how the brand is doing through...
