All posts tagged "Breaking News"
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Online Video Is Just As Expensive As TV Advertising
You have to wonder just how powerful online video advertising really is. Targeting is – more often than not – the most significant value proposition...
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5 Reasons Digital Marketing is Overtaking Traditional
As the conventional consumer has become the digital consumer constantly connected via their smartphones and tablets, marketing departments and firms have had to adjust how...
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The Art of Marketing Conference
What is the Art of Marketing? Building on the success of our SOLD OUT national tour, this one day conference features five internationally renowned bestselling...
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It’s All About the Experience
We often forget that it’s all about the experience. So, here’s one for the user experience team. You can be as strategic, creative and smart...
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Why CMO’s are demanding more Creativity
CMO’s realize that it’s harder and harder to get a real competitive point of difference. More and more, creativity in execution can help separate a...
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Facebook and a New Era in Paid Media
Will the brands revolt? Facebook has been making some serious moves when it comes to what a user sees in their newsfeed. The implication on...
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8 Simple Ways that Brand Leaders can impact Profits
The ugly truth is that too many marketers chose marketing as a career in business school because they hated accounting and finance. They were drawn to...
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Six Habits of Great Brand Leaders
Having spent 20 years in the CPG world of marketing, I’ve seen almost a thousand Brand Leaders over the years. On the way up, I...
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Let’s Stop Mixing Up Digital Advertising with Digital Marketing
I get into this fight all of the time. When people talk to me about advertising agencies – especially ones that claim to be “fully...
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How to get an Assistant Brand Manager Job
Twenty years ago, I graduated from business school and started as an Assistant Brand Manager (ABM) at General Mills. I never admitted it back then,...
