Join CIMA at our Charlotte Knights Rooftop Spring Networking Event Marketing professionals, students, and enthusiasts, you are invited to join the Charlotte IMA for an evening at...
2016 has seen a promising start of the year for the Canadian economy. With a strong Q1 behind us seeing 3.5% increase in GDP, as...
Is cause marketing a philanthropic tactic or a business strategy? Cause marketing is skyrocketing. Funding from cause marketing has more than doubled in the last...
We are living in a digital age where 90% of the world’s data comes from the past two years. There is a huge need for...
Free Social Mixer — Network with Digital Leaders Meet Canada’s best and brightest digital marketers at this social mixer hosted by CMA’s Digital Marketing Council....
Most new brand managers mistakenly think this role is about managing because they finally get a chance to manage a direct report. However, the bigger...
Developing and releasing a mobile app can be an expensive and time-consuming project. But the work does not end once the programmers figure out how...
Bridge the insights gap. Data—information in its most basic form—is the foundation for uncovering customer insights and the building block of effective marketing campaigns. But...
The Road to Purchase: Understanding the Customer & the Journey Today’s marketers benefit from deep insights into customers and prospects. That means going far beyond...
Someone in your company pops up and says you need to host a press conference this year. Now what? Don’t fret; I’ve outlined below the...