All posts tagged "Featured"
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How to deal with the STRESS of being a Brand Leader
When I was in University trying to figure out my career, my mom said “what about an actuary?” What a great career: you make...
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Online Video Is Just As Expensive As TV Advertising
You have to wonder just how powerful online video advertising really is. Targeting is – more often than not – the most significant value proposition...
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The Art of Marketing Conference
What is the Art of Marketing? Building on the success of our SOLD OUT national tour, this one day conference features five internationally renowned bestselling...
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It’s All About the Experience
We often forget that it’s all about the experience. So, here’s one for the user experience team. You can be as strategic, creative and smart...
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Why CMO’s are demanding more Creativity
CMO’s realize that it’s harder and harder to get a real competitive point of difference. More and more, creativity in execution can help separate a...
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Facebook and a New Era in Paid Media
Will the brands revolt? Facebook has been making some serious moves when it comes to what a user sees in their newsfeed. The implication on...
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8 Simple Ways that Brand Leaders can impact Profits
The ugly truth is that too many marketers chose marketing as a career in business school because they hated accounting and finance. They were drawn to...
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Six Habits of Great Brand Leaders
Having spent 20 years in the CPG world of marketing, I’ve seen almost a thousand Brand Leaders over the years. On the way up, I...
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Let’s Stop Mixing Up Digital Advertising with Digital Marketing
I get into this fight all of the time. When people talk to me about advertising agencies – especially ones that claim to be “fully...
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How to get an Assistant Brand Manager Job
Twenty years ago, I graduated from business school and started as an Assistant Brand Manager (ABM) at General Mills. I never admitted it back then,...
