All posts tagged "Featured"
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From Rich Data To Big Data: Tackling The Latest Trends In Market Research
Nov. 13, 2013 ~ Getting to know your customers should be easier than ever. Today’s market researchers are armed with powerful new techniques, endless streams...
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How To Get Your Executive Team On Board With The Benefits Of Branding
Author: Ian Haughton, Creative Director of Handsome When trying to articulate the benefits of a new brand to your executive team, two factors are important,...
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Marketing Hall Of Legends – Marketer On The Rise
November 19, 2013 ~ As a prelude to the highly anticipated Marketing Hall of Legends (MHOL) Gala event in January, AMA Toronto and MHOL are...
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Some Of The Best (Non-Marketing) E-Newsletters To Make You A Better Business Leader
Where do you find the things that inspire you? It should come as no surprise that content about marketing and smart marketers is one of...
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Emotional Advertising Must Start With An Emotional Brief
As Brand Leaders are starting to see the value in being more emotionally connected, we see them going to their agencies asking for more emotional...
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10,000 Hours And 20% Of Your Work Time
How much wood could a woodchuck chuck if a woodchuck could chunk would? Time is always the number one concern in our lives, isn’t it?...
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Your Brand Is Tweeting Too Much
How much is too much Twitter, Facebook, YouTube, Pinterest for a brand? It’s getting ugly out there. Brands and fellow agencies will often ask me...
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What Comes First: The Media Choice Or The Creative Idea?
When I started in marketing, way back in the mid 90s, life was a little simpler because the media and the creative were both under...
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How To Run A Marketing Team
I’ve seen so many marketing leaders over my twenty years in CPG, whether it was my days as a junior marketer observing those I was...
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Are Creative Types Just A Bunch Of Slackers?
When you think of creative types, what do you think of? If they are creatives and they work in the marketing industry, most people think...
